The Japanese practice of calm, bottled.
A daily routine for better sleep and recovery.
the science of calm
Your body knows how to calm down.
Hinoki reminds it how.
Scent reaches your brain faster than any other sense. It bypasses the noise and goes straight to the parts of you that remember how to settle. It's the same scent Japanese forest bathing has centered on for centuries. We work directly with a single forest in Japan to bottle it.
how people are using hinoki oil
How people actually use it.
Pre-bed. Post-workout. Between meetings. Mid-flight. The places real life happens.
“After trying hinoki oil, it's become a staple of my bedtime routine.”
Alex
“A great addition to my toolkit of things that help regulate my nervous system.”
David
“How I discovered hinoki and why it's such a big part of my wellness routine.”
Anthony
“I find that my mind is a lot more focused.”
Mimi
“If you haven't tried this yet, what are you doing?”
Neil
“Complete game changer for my mental focus.”
TATA
A burn out in life led me to Japan.
Build your own calming routine
Multiple ways to use hinoki oil for all day calm.
what's inside a drop of hinoki?
The shifts people feel are real. The science is just confirmation.
hinoki fits the routines you already have.
Add hinoki oil to what you already do.
"I'm in the best shape of my life, physically and mentally, and it comes down to small, consistent habits I do every day. Hinoki is a big part of all of them."
— Anthony, founder of theo & amelia
Weight training + Hyrox
Sleep
Breathwork
Contrast therapy
Yoga + mobility